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Extreme Make-over

Rolling Thunder

Exceeding Expectations

Instant Offer Magic

Max Ransom's Big Payoff

Newsletter Pulls Them In

Go From Text To HTML To Profit

OBJECTIVE
Create a new HTML format with improved editorial and advertising content.
 
RESULTS
Response rates and sell-though soared. Newsletter helped take this start-up e-store from zero to 7-figure sales volume in its launch year.
NEWSLETTER MAKE-OVER
PAYS BIG REWARDS
I launched the FlightSim.Com email newsletter and after a successful test, converted it from text to HTML format. I created a new copy voice, added a substantial inventory of interactive banner ads and new editorial features. I single-handedly wrote, created the in-house ads and produced the monthly newsletter to 250,000 opt-in subscribers.

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