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Affiliate Marketing

Shutterfly retained me to advise them on how to revive their flagging affiliate marketing program.  Within just 90 days, I created a new recruitment plan, new commission structure, introduced several innovations that are powerful affiliate recruiting tools, and wrote copy for a new series of first person testimonial advertorials to promote Shutterfly print services to prospects that ranged from amateurs to prosumers. I also advised this top-rated digital print services provider on how to achieve substantial reductions of affiliate program operating costs and created a new program of incentives and affiliate commissions that dramatically increased affiliate acquisition and retention. The Shutterfly affiliate marketing program saw a 125% increase in the second month.

ActionAce.Com started at zero and in just seven months produced:

  • 70,000 customers
  • 100,000 affiliates
  • and a 150,000 name email database
  • Over $4 million in gross revenue
  • With the affiliate marketing program generating 70% of website traffic and 45% of gross revenue.

I still hold the record as the marketer who created the fastest growing affiliate program in Internet history.

I overhauled the advertising and editorial features of this entertainment website. The project included creating new advertorials, reviews and feature content that I both wrote and direct a team of freelance writers to produce. I created a new Super-Affiliate Sales Partner program , launched and wrote a new monthly newsletter with 250,000+ circulation.

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