RADIO
SPOTS DRIVE TRAFFIC
Realizing
that we needed a memorable breakthrough strategy
to brand
ShopNow.com, I collaborated with
Dick
Orkin's Radio Ranch. The blend of
Radio Ranch
humor combined with An appeal to the audience's
primary interest to save time when shopping,
resonated well with both men and women.
Pact
With The Devil launched the network radio campaign for
ShopNow.com. Following
its success, we created Lisa & Laurie Go Shopping during the
holiday season. Listen to the
spots below.
