REVEALING THE UNKNOWN
Car Fleet Control, faced the challenge of informing prospects about their database accounting solutions to problems the prospects didn't know they had. So, I told secrets. I built a business case with hard facts to back up every claim. The campaign used self-mailers to follow up on an initial envelope package that sent prospects a payback calculator so they could see exactly what the problem was costing them and how quickly they would see ROI from a Car Fleet Control solution.