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The Sky's the Limit
A $2.5 Million Boost
The "Right Stuff"
How to Beat the Quota
Hot Response Is No Mirage
"Pigcasso" Works His Magic
Transforming Loss to Profit
Money Talks
Energized Reseller Promo
Better Leads At Lower Cost
Sizzling Success
All-star Scores Big
The Art of Lead Generation
Divide & Conquer
It Pays to Tell Secrets
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The Bar None advantage
OBJECTIVE
Launch the Bar None group of finance
companies.
RESULTS
Delivered results that exceeded
projections. The campaign generated over
1 million calls in just 2 years, built a
substantial network of participating
auto dealerships and helped Bar None
boost its valuation to more than $150
million to become the leader in the
sub-prime auto industry.
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GRIDIRON GREAT LAUNCHES
LENDING DYNAMO
I collaborated with Impact Television on the direct mail
and collateral components of their work for Bar None.
After successfully recruiting football great, Fran Tarkenton, and television star Erik Estrada as the
company spokesmen; Impact Television created, produced and funded
a series of highly successful
commercials. My work involved copywriting for the
B2B side of the business that recruited automobile
dealers into the IntelliTrak and Bar None Financial
Group business.
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