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The Sky's the Limit
A $2.5 Million Boost
The "Right Stuff"
How to Beat the Quota
Hot Response Is No Mirage
"Pigcasso" Works His Magic
Transforming Loss to Profit
Money Talks
Energized Reseller Promo
Better Leads At Lower Cost
Sizzling Success
All-star Scores Big
The Art of Lead Generation
Divide & Conquer
It Pays to Tell Secrets
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High Voltage Sales Promo
OBJECTIVE
Increase
shelf
presence.
Break
into the
office
products
warehouse
channel.
RESULTS
Surge
Sentry
power
protection
products
jumped
from
obscurity
to
top
seller
in
less
than
a
year.
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EDUCATE,
PROMOTE, SELL
My Big Hit reseller
promotion for Surge
Sentry won reseller shelf
space by educating them
about the profit potential
of power protection. The
program also greased the
sales slide with generous
incentives and an effective
point-of-purchase display. A
co-op end-user direct mail
campaign created customer
demand for the products.
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