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The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

How to Beat the Quota

Hot Response Is No Mirage

"Pigcasso" Works His Magic

Transforming Loss to Profit

Money Talks

Energized Reseller Promo

Better Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Generation

Divide & Conquer

It Pays to Tell Secrets

Grover Cleveland Buys Leads

OBJECTIVE
Generate qualified sales leads.

RESULTS

Generated over 1,250 fully-qualified leads the very first week. Final response rate on a mailing of 100,000 was 16.3% and generated over $3 million in terminal sales.
1,000 WAYS TO BOOST SALES
Faced with a large inventory and few qualified leads,  Network Computing Devices needed a direct approach. Convinced that “money talks,” I crafted a profitable, limited time offer by combining a $1,000 cash introductory bonus with a free 30-day trial and grabbed attention with a real $1,000 bill featuring president Grover Cleveland.
 

 

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