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The Sky's the Limit

A $2.5 Million Boost

The "Right Stuff"

How to Beat the Quota

Hot Response Is No Mirage

"Pigcasso" Works His Magic

Transforming Loss to Profit

Money Talks

Energized Reseller Promo

Better Leads At Lower Cost

Sizzling Success

All-star Scores Big

The Art of Lead Generation

Divide & Conquer

It Pays to Tell Secrets

The "Right Stuff" Wins Big

OBJECTIVE
Win the Dell account
 
RESULTS
Haggin Marketing was awarded the Dell account for consumer catalogs and direct mail valued at $54 million according to reports in AdWeek, and Catalog Age.
"TAKE NO PRISONERS"
Fast-growing Sausalito agency, Haggin Marketing, faced brutal competition for the Dell catalog account. The agency CEO brought me in as a key member of the team. With the “right stuff” both for copy and marketing strategy, I helped Haggin Marketing win and launch the $54 million Dell catalog and direct mail business.
 

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